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Privacy Policy

Last Updated: 04/03/2025

1. Introduction

Lichfield Advanced Motorcyclists Group ("we", "our", "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.lichfieldadvancedmotorcyclists.co.uk, engage with our services, or otherwise interact with us. It complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller:
Lichfield Advanced Motorcyclists Group
Email: [email protected]
Phone: 07711 648580

2. Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, job title, company or organisation name.

  • Contact Data: Email address, phone number, postal address.

  • Technical Data: IP address, browser type, operating system, usage data (e.g. pages visited).

  • Marketing and Communications Data: Preferences regarding marketing communications.

  • Membership/Volunteer Data: Information relating to your involvement in the group (if applicable).

We do not knowingly collect data from individuals under the age of 13. Our services are not intended for children.

3. How We Use Your Information

We use your personal data for the following purposes:

Purpose Legal Basis
To provide our services to you Contractual Necessity
To process membership or event registrations Contractual Necessity
To communicate with you and respond to enquiries Legitimate Interests
To improve our website and services Legitimate Interests
To send marketing communications (if opted-in) Consent
To comply with legal obligations Legal Obligation

4. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Consent – where you have given clear permission.

  • Contractual Necessity – where processing is required to fulfil an agreement.

  • Legal Obligation – where we are required to comply with a law.

  • Legitimate Interests – where processing supports our aims as a volunteer group and does not override your rights.

You can withdraw your consent at any time by contacting us at: [email protected] or using our web form.

5. Sharing Your Information

We will never sell or rent your data. However, we may share your data with:

  • Service Providers – e.g. email marketing platforms, website hosts.

  • Affiliated Organisations – e.g. IAM RoadSmart, if required for membership or training purposes.

  • Legal or Regulatory Authorities – if required by law.

All third-party providers are required to handle your data in accordance with UK data protection laws.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. After that, we securely delete or anonymise the data.

7. Your Rights

You have the following rights under UK GDPR:

  • Access – request a copy of your personal data.

  • Rectification – request correction of inaccurate or incomplete data.

  • Erasure – request deletion of your data under certain conditions.

  • Restriction – request we limit the use of your data.

  • Data Portability – receive your data in a structured, machine-readable format.

  • Objection – object to data processing based on legitimate interests or for marketing.

To exercise these rights, please email us at: [email protected] or use our web form

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk

8. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal data. While we strive to use commercially acceptable means to protect your information, no method is 100% secure.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For more details, please see our Cookie Policy. You can manage your cookie preferences through your browser settings.

10. International Data Transfers

If your data is transferred outside the UK (e.g. to service providers in the US), we ensure it is protected using appropriate safeguards such as:

  • UK International Data Transfer Agreements (IDTAs)

  • Adequacy regulations recognised by the UK government

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page, with an updated revision date. Please review it periodically.

12. Contact Us

For any questions about this Privacy Policy or your data, please contact:

Lichfield Advanced Motorcyclists Group
Email: [email protected]
Phone: 07711 648580
GDPR Request Form